Small Businesses

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POPULAR SIGN PRODUCTS for SMALL BUSINESSES

Storefront Signs

Your storefront sign is likely the first interaction a potential customer will have with your business. It needs to be eye-catching and convey your brand identity immediately. Consider durable materials like metal or high-quality plastic for longevity. The style should align with your brand—whether modern, sleek, rustic, or homely. Proper internal or external lighting is crucial to make the sign visible at all hours. Alongside the primary lettering or logo, consider incorporating secondary information like your website or tagline in a smaller font size. This provides potential customers with an immediate sense of what your business is about.

Window Graphics Signs

Window decals offer a versatile way to utilize the glass surfaces at your business location. These decals can serve multiple purposes—from showcasing store hours and promotions to offering a glimpse of your products or services. Ensure the text and graphics are easily readable and the colors align with your brand palette. Removable decals can offer flexibility for seasonal promotions or events. In addition to promotional messages, consider using window decals for practical purposes like denoting Wi-Fi availability or payment options. This maximizes the use of your window space and imparts essential information to potential customers.

Amenities Signs

Especially important if your business resides in a multi-unit building or a complex, directional signs help customers locate your store easily. Use large, clear text and straightforward arrows to guide people. These should be placed at key decision points like entrances, hallways, or intersections. Durable materials are essential here because these signs are often placed in high-traffic areas. When designing directional signs, take into consideration those who may have accessibility needs. This could mean using symbols and pictograms in addition to text.

Menu Boards

Restaurants, cafes, salons, and other service-based businesses should have clear and attractive menu boards or service lists. These boards should be easily read from a distance, with fonts and colors that adhere to your brand guidelines. For food establishments, high-quality photos of select dishes can also be included. To add a layer of convenience for your customers, consider incorporating QR codes that link to digital menus or additional service details. It’s worth considering using materials that allow easy updating, such as chalkboards or erasable LED boards.

Parking and Outdoor Signs

Promotions and sales are often the lifeblood of a retail business. Signs announcing these should be vibrant, engaging, and strategically placed in the window display or within the store near relevant products. If your store layout allows for it, consider using hanging banners or overhead signs for promotions. These can attract attention from further away, drawing customers into the store. Digital displays could also be used for these signs, allowing for real-time updates and the option to cycle through multiple promotions during the day.

Make sure your small business makes the best first impression with high-quality, professionally designed signs. To discuss your specific needs, contact True Impact Signs today.