In the competitive banking industry, effective visual communication is not just an add-on but a necessity. Quality signs guide customers and convey the professionalism and trust a financial institution offers. If your bank needs more visibility and professionalism, here are five types of signs to consider for enhancing customer experience, ensuring smooth operations, and elevating brand recognition.
Scroll down for examples with pictures of bank signs, or fill out the form if you’re ready to get started now.
Your bank’s exterior is customers’ first impression, and it’s crucial to make it count. Exterior building signs help customers identify your location from a distance and can set the tone for their entire experience. Typically, large, illuminated letters or logos are fixed to the building facade. For optimum visibility, especially during the evening, consider LED-lit energy-efficient and impactful options. Keep your branding consistent in colors and fonts to instill trust and recognition.
Inside the banking hall, directional signs serve the critical function of guiding customers to various service points such as ATMs, teller counters, and consultation rooms. Wall-mounted signs or hanging signs can effectively accomplish this task. Utilize clear, easy-to-read fonts and high-contrast color schemes to ensure these signs serve their purpose efficiently. Well-placed directional signs can also reduce the burden on your staff, who otherwise might be frequently interrupted for directions, thus allowing them to focus on their core responsibilities.
ATMs are often open beyond regular banking hours, and proper identification is crucial for customer convenience. Use illuminated signs or backlit panels to mark ATM locations indoors and outdoors visibly. An added tip is incorporating braille or tactile lettering to make these signs more accessible. It’s a small detail that can greatly enhance the customer experience and make your bank more inclusive. Additionally, decals and vinyl graphics added to the machine itself can help label important buttons and inform customers to be conscious of their surroundings.
Banks frequently run promotions, offer new services, or launch new products. Roll-up banners or standee displays in strategic areas like waiting zones can be very effective. They should be vibrant but not too flashy, with a clear call-to-action and brief yet informative descriptions. In addition to temporary displays, consider digital screens for easy content updates. Digital screens can also be used for real-time updates and notifications, thus adding another layer of engagement.
These are mandatory but don’t have to be dull. Required signs such as “No Cell Phones,” “Wait Here for Next Teller,” or privacy policy notifications can be designed to match the bank’s overall aesthetic while still complying with regulations. Use the same color scheme, fonts, and materials as your other signs to maintain a cohesive appearance throughout the bank. Remember, even mandatory signs contribute to the customer’s impression of your bank, so investing in well-designed ones can make a subtle yet significant impact.
True Impact Signs is your go-to expert if you’re looking for a comprehensive solution to your bank’s visual communication needs. Don’t compromise on quality; contact us today for a consultation.
